So, here’s the deal: AI can write blogs faster and arguably better than you. It can churn out those cringey LinkedIn posts that make you roll your eyes. Stuck on what to write for your email newsletter? No worries—ChatGPT can whip up a 10-email sequence faster than you can say “obsolete.”
And if that’s not enough to make you sweat, Google’s usage is dropping slightly as people turn to tools like ChatGPT for answers instead of clicking through to your website.
So, is content marketing dead? Has AI killed it? Let’s break it down.
Content Marketing in the Age of AI: The Good, the Bad, and the Ugly
First, let’s clarify what we’re talking about. Content marketing is a massive umbrella term that covers everything from blog posts to social media updates, videos, and more. For this discussion, we’ll focus on written content and how AI is reshaping the landscape.
To make this relatable, let’s imagine we’re running a fictional pet food company called Pect Supplies (thanks, ChatGPT, for the name). This midsize company has a $50 million turnover and relies heavily on digital marketing to sell to both businesses and consumers.
Even if you’re not in the pet food business, you can draw parallels to your own industry as we go through this.
Tier 1: Low-Value Content (RIP)
Let’s start with the most basic type of content: low-value, generic stuff. For our pet food company, this might be something like a blog post titled “What is Pet Food?”
If you Google “what is pet food,” you’ll notice that Google’s AI overviews, ChatGPT, Perplexity, or Claude will give you an answer right away. No need to click through to a website. This type of content has been dead for a while, and AI has just hammered the final nail in the coffin.
Why? Because it’s low-value, top-of-funnel content with almost zero commercial intent. No one is going to read a definition of pet food and suddenly decide to buy your product. It’s time to stop producing this kind of content. Let it rest in peace.
Tier 2: Mid-Value Content (Still Kicking, But Evolving)
Now, let’s step up to mid-value content. This is where things get a bit more interesting. For our pet food company, this might be something like “How Many Calories Should an Italian Greyhound Have Every Day?”
This type of content requires a bit of expertise. It’s not something just anyone can answer, and it’s not so generic that AI can fully replace it. If you search for this on Google, you’ll see that while the AI overviews provide an answer, users might still want to click through to a trusted source for more detailed information.
Here’s where the future of content marketing starts to take shape. The first link in the search results is from an organization that clearly knows its stuff. They’re sharing firsthand experience and expertise, which AI can’t replicate (yet).
For our pet food business, this is exactly the kind of content we’d want to produce—content that positions us as an authority.
Another standout in the search results is a dog calorie calculator. This is a fantastic example of how to create value for your audience. By allowing users to customize their answers based on their dog’s weight and activity level, you’re providing a tool that AI can’t easily replicate.
Tier 3: High-Value Content (The Future of Content Marketing)
Now, let’s talk about the top tier of content: the stuff that gets shared, clicked, and loved. This is the kind of content that AI tools will link to because it’s original, insightful, and packed with value.
For our pet food company, this might involve conducting a meta-analysis of studies on dog longevity and publishing a series of articles on how certain foods or nutrients can help dogs live longer. We’re not just regurgitating data—we’re drawing out insights and telling a story that positions us as thought leaders.
This type of content is gold. It’s what gets picked up by Google Discover, shared on social media, and loved by email subscribers. It’s also the kind of content that AI tools love to reference because it makes their answers better.
The Role of Digital PR and Content Outreach
Now, let’s shift gears and talk about digital PR and content outreach. This is where things get really interesting in the age of AI.
If you ask an AI tool like Perplexity or ChatGPT, “What’s the best dog food for Italian Greyhounds?” you’ll notice that it often recommends specific brands. But here’s the kicker: those recommendations aren’t coming from the brands themselves. They’re coming from third-party websites that have reviewed or mentioned those brands.
This means that digital PR and outreach are more important than ever. If you want AI tools to recommend your products or services, you need to be featured on reputable third-party sites. It’s not just about building links for SEO anymore—it’s about teaching AI tools to recognize and recommend your brand.
How to Thrive in the Age of AI-Powered Content Marketing
So, what’s the takeaway here? Has AI killed content marketing? The answer is yes—and no.
Digital PR and outreach are crucial. If you want AI tools to recommend your brand, you need to be seen and talked about everywhere online.
Low-value, generic content is dead. If you’re still producing content that AI can easily replicate, it’s time to stop.
Mid-value content is evolving. Focus on creating content that requires expertise and provides real value to your audience. Tools like calculators, in-depth guides, and expert insights are your friends.
High-value content is the future. Invest in original research, data analysis, and thought leadership. This is the kind of content that AI tools will link to and that your audience will love.
Embrace the Change with ExpertWriter.ai
AI isn’t going anywhere, and it’s only going to get better at what it does. But that doesn’t mean content marketing is dead. It just means we need to adapt—and tools like ExpertWriter.ai are here to help you do exactly that.
If you’re ready to take your content marketing and digital PR to the next level, ExpertWriter.ai is your ultimate partner. Imagine creating high-value, AI-powered content that not only positions you as an authority in your industry but also gets picked up by third-party sites, shared across social media, and recommended by AI tools like ChatGPT and DeepSeek. Sounds like a dream, right? With ExpertWriter.ai, it’s a reality.
Here’s why ExpertWriter.ai is the game-changer you’ve been waiting for:
- AI-Powered Content Creation: Generate insightful, data-driven articles, thought leadership pieces, and expert guides that stand out in a sea of generic content.
- Digital PR Made Easy: Use AI to craft compelling pitches, press releases, and outreach emails that get your brand featured on reputable third-party sites.
- SEO and Generative Engine Optimization: Create content that not only ranks on Google but also gets picked up and recommended by AI tools, driving even more traffic and credibility to your brand.
- Time and Cost Efficiency: Say goodbye to spending hours brainstorming ideas or hiring expensive writers. ExpertWriter.ai helps you produce high-quality content faster and more affordably.
The future of content marketing is here, and it’s powered by AI. But to truly thrive, you need to be strategic about how you use it. ExpertWriter.ai gives you the tools to create content that’s so good, even AI wants to link to it.
Ready to get started? Try ExpertWriter.ai today and see how easy it is to dominate digital PR, content outreach, and AI-powered content marketing. Don’t just keep up with the competition—leave them in the dust.
The future belongs to those who embrace innovation. Will you be one of them?