Let me tell you about Ryan, a guy who turned his passion for podcasting into something truly special. Ryan wasn’t your typical podcaster. He didn’t have a fancy studio, a huge budget, or a team of editors. What he did have, though, was a knack for creativity and a willingness to take risks. And that’s exactly what led him to discover the power of quirky copy.
Ryan’s podcast, The Curious Mind, was all about exploring unconventional ideas and sharing practical tips for personal growth. But when he first started, he struggled to stand out in the crowded podcasting space. There were thousands of shows about self-improvement, productivity, and lifestyle hacks. Ryan knew he needed something unique to catch people’s attention.
One day, while brainstorming episode ideas, Ryan stumbled upon an old Mad Libs book from his childhood. You remember Mad Libs, right? Those fill-in-the-blank stories that always ended up being hilariously absurd? As he flipped through the pages, Ryan had an epiphany: What if he used the same playful, unpredictable format for his episode titles?
He decided to give it a shot. Instead of the usual boring titles like “5 Tips for Better Time Management,” Ryan came up with something like, “How to Time-Travel Your Laundry with Mind-Blowing Tips!” It was quirky, unexpected, and downright fun. He didn’t stop there. Every episode title followed the same Mad Libs-style formula: “How to [verb] your [noun] with [adjective] tips!”
At first, Ryan wasn’t sure how his audience would react. Would they find it silly? Confusing? Or worse, unprofessional? But to his surprise, the response was overwhelmingly positive. Listeners loved the playful tone and the element of surprise. They started sharing his episodes on social media, often with comments like, “You HAVE to listen to this one—the title alone is gold!”
The quirky titles didn’t just attract attention; they also sparked curiosity. People couldn’t resist clicking on episodes like “How to Juggle Your Dreams with Unbelievable Tips!” or “How to Befriend Your Toaster with Life-Changing Tips!” And once they started listening, they stayed hooked because Ryan’s content was just as engaging as his titles.
Over time, Ryan’s podcast grew into a thriving community of loyal listeners. They didn’t just tune in for the content; they tuned in for the experience. Ryan’s quirky copy became a signature part of his brand, and it set him apart from every other podcaster in his niche.
But here’s the thing: Ryan’s success wasn’t just about being different for the sake of being different. It was about understanding his audience and giving them something they didn’t even know they wanted. His playful tone made his podcast feel approachable and relatable, like a conversation with a friend rather than a lecture from an expert.
Ryan also made sure his quirky titles were backed by solid content. He knew that no amount of clever copy could save a show that didn’t deliver value. So, while his titles were fun and attention-grabbing, his episodes were packed with actionable advice, inspiring stories, and genuine insights.
As his audience grew, Ryan started experimenting with other forms of quirky copy. He used the same Mad Libs-style formula for his social media posts, email newsletters, and even his merch. His listeners loved it so much that they started creating their own Mad Libs-style titles and sharing them with him. It became a fun, interactive way for Ryan to connect with his community.
Looking back, Ryan realized that his quirky copy wasn’t just a gimmick—it was a reflection of his personality and his brand. It allowed him to express his creativity, connect with his audience on a deeper level, and build a loyal following that felt like family.
So, what’s the takeaway from Ryan’s story? It’s simple: Don’t be afraid to think outside the box and inject some personality into your copy. Whether you’re a podcaster, a blogger, or a business owner, quirky copy can help you stand out, spark curiosity, and build a loyal audience.
And if you’re wondering how to get started, I’ve got just the thing for you. Want to build a loyal audience with quirky copy? Download our FREE Copywriting Mad Libs Activity Book and start crafting your own engaging titles! It’s packed with fun, fill-in-the-blank templates to help you unleash your creativity and connect with your audience in a whole new way.
Trust me, if Ryan can do it, so can you. Happy writing!
